France Tourism Statistics and Analysis 

It’s no secret that France is a popular tourist destination for travelers around the world. We’ve taken a look into the latest reports and studies to combine the top France tourism statistics for 2023.

Key statistics about tourism in France:

  • Since 2010, France has received an average of 77.7 million international visitors each year.
  • 2019 saw the highest number of international tourists in France, with 90.9 million people visiting the country.
  • France is the most visited country in the world according to the U.N. with the USA coming in second.
  • The most popular destination type for visitors to France was a city, with 29.3% of tourists choosing a city location for their trip.
  • Disneyland Paris is the most visited attraction in France with 14.8 million yearly visitors.
  • France’s travel and tourism market size is expected to reach $19.69 billion in 2023, this is less than its European neighbors Spain ($25.46 billion) and Germany ($66.23 billion).
  • In 2020, 134.6 million domestic tourists visited destinations in France, with 92.4% visiting for a leisure trip.
  • Tourism accounts for 8% of France’s total GDP.

How many tourists visit France each year?

According to statistics from the U.N., France is the most visited country in the world with a peak of 90.9 visitors in 2019. This is followed by the USA with 79.3 million visitors in the same year. Between 2010 and 2021, France received an average of 77.7 million international overnight tourists per year. During the same period, the year with the highest number of international visitors to France was 2019 when 90.9 million tourists visited the country. 

Unsurprisingly, 2020 saw the lowest visitor numbers at 41.7 million due to travel restrictions during the COVID-19 pandemic.

YearInternational overnight tourism arrivals in France (millions)
Average per year since 201077.7
Source [1]

Change in tourism to France over time

The number of international tourists visiting France maintained a steady increase between 2010 (77.6 million visitors) and 2019 (90.9 million visitors), with a slight drop in 2016 (82.7 million visitors).

Visitor numbers dropped by 54.1% in 2020 due to the pandemic. Since this drop in tourism in 2020, international visitor numbers to France recovered by 16.1% in 2021, when 48.4 million tourists visited the country. You can see in the graph what trend forecasting shows international arrivals would’ve looked like for France without the impact of the pandemic, with approximately 93.5 million in 2022. 

Source [1]

France tourism market size

In 2023, France’s travel and tourism market is expected to reach $19.69 billion. Revenue in this sector is predicted to have a CAGR of 1.17% between 2023 and 2027, with revenue reaching $20.63 billion in 2027.

Hotels take the largest segment of this market with a predicted volume of $10.56 billion in 2023, with hotels in France expecting to see 25.9 million users by 2027. Tourism is worth 8% of France’s GDP.[2]

Within France’s travel and tourism market, online sales are predicted to generate 76% of total revenue by 2027.[3]

France has spent 1.96 billion Euros on rejuvenating tourism in the country after COVID-19 which plans to create 2 million jobs in the industry.[2]

Most visited tourist attractions in France

France is home to a wide variety of cultural and recreational sites which attract millions of visitors each year. The most visited place by far in France is Disneyland Paris with 14.8 million visitors per year. This is followed by the Louvre Museum with 8 million visitors and Versailles Palace with 7.7 million visitors. The Eiffel Tower receives 6.2 million visitors per year.

Source [4]

The most popular destinations for tourists in France

Using online search volumes for people searching from France, we have put together a list of the most popular tourist destinations for people living in France. The figures below are based on the average number of online searches per month for each attraction or destination.

Topping the list as the most popular attraction is Disneyland Paris, with an average monthly search volume of over 1 million. The second most popular spot is Avignon with 273,000 monthly searches. Avignon is a city in France’s Provence region, once the seat of Catholic popes.

Other popular tourist attractions based on search volume include the tidal island Mont Saint Michel, the medieval citadel Carcassonne, and the port city of Le Havre in Normandy.

Tourist AttractionPopularity (by Avg Monthly Search Volume) in France
Disneyland Paris1,050,000
Mont Saint Michel232,000
Le Havre198,000
Eiffel Tower176,000
Château de Versailles145,000
Pont du Gard89,000
Musee Du Louvre62,000
Canal du Midi46,000
Palace of Versailles28,000
Palais des Papes23,000
Calanques de Piana13,000
Château de Fontainebleau8,300
Loire Valley4,800
Mont Saint-Michel4,500
Saline Royale d’Arc-et-Senans3,000
Camino de Santiago2,800
Côte d’Azur2,100
Chartres Cathedral1,200
Monte Perdido1,200
Tower Eiffel350
Cathédrale Notre-Dame de Reims300
Alsace Villages200
Fontenay Abbey150
Marae Taputapuatea150
Cathédrale Notre-Dame de Chartres100
Loire valley chateaux100
Cathédrale Notre-Dame d’Amiens30
Musée Saint-Remi30
Grande-Île de Strasbourg20
Source: Ahrefs average monthly search volume – February 2023

Trips by destination type

For those who visit France, there is a choice of destination types to choose from depending on the kind of trip you’d like to have. Of those who visited France in 2021, the most popular destination type was a city, with 28.3% choosing a city location. The next most popular was the seaside (21.1%), followed by the countryside (19.4%). 

Source [5]

How long do people visit France for?

The number of nights an international visitor stays in France varies depending on a number of factors including where visitors are traveling from. The analysis below looks at international arrivals from the EU, the Americas, Asia, Africa, and Oceania. 

People who travel from the EU are unsurprisingly the most likely to stay for only one night – also from the near London – with 17.2% of EU visitors staying in France for a night, however, the highest proportion of EU visitors (24.2%) stay for 4-6 days. Travelers from Africa are most likely to stay for longer periods with 57.1% staying in France for 7 days or more.

Avg nights spentWhere overnight tourists visit from

Domestic tourism statistics in France

Domestic tourism in France has followed a similar pattern to international tourism. Since 2012, domestic tourism expenditure has increased, peaking at €115.5 billion (EUR) in 2019, with a loss in 2020 to €58 billion. Since the pandemic, estimated figures show that domestic tourism expenditure in France recovered to €91.79 billion in 2021, with a slight drop to €89.2 billion in 2022.

Source [7]

Of the 134.6 million domestic trips taken to destinations in France in 2020, 92.4% took leisure trips compared to 7.6% who took business trips.[8]

Tourist accommodation in France

The number of tourist accommodation options in France has remained fairly consistent since 2010. In 2021, there were 2.64 accommodation establishments, 101.2 rooms available, and 202.5 beds per 10,000 people in France.

YearFrance populationEstablishments availablePer 10,000Rooms availablePer 10,000Beds availablePer 10,000
Sources[1], [9] 

Paris tourism statistics

As the capital city of France, Paris hosts 19.9 million tourists every year.[10] It offers a huge choice of attractions, cultural sites including street art and historic monument, and events for visitors to enjoy.

Where do visitors to Paris come from?

The countries that the most visitors to Paris come from are:

  • Belgium (11%)
  • United Kingdom (10%)
  • United States (9%)
  • Netherlands (8%)
  • Germany (8%)

Accommodation tourists use in Paris

The majority of visitors to Paris (53%) stay at hotels when visiting for an overnight trip. 34% stay at non-market accommodations which includes Airbnb and other rentals, while the remaining 13% stay at other market accommodations such as apartments or hostels.

Source [11]

Average costs in Paris

On average, one person will spend €101 per day while staying in Paris.[11] The table below shows the average costs for food, drinks, and transport in Paris. 

Did you know that Paris was ranked as the #1 destination for street food in 2022?

ExpenseAverage cost
Meal, Inexpensive Restaurant£13.32
Meal for 2 People, Mid-range Restaurant, Three-course£53.29
McMeal at McDonalds (or Equivalent Combo Meal)£8.88
Domestic Beer (1 pint draught)£5.77
One-way Ticket (Local Transport)£1.78
Taxi Start (Normal Tariff) + 1 mile£6.80
Cappuccino (regular)£3.24

Most popular Parisian attractions by online mentions

There are several popular tourist attractions in Paris which see huge visitor numbers every year. The analysis below shows the popularity of tourist attractions in France based on mentions of each attraction in Twitter and Instagram posts.

The most popular attraction in Paris was the Eiffel Tower with 24.8% of the social media mentions, followed by the Louvre Museum with 11% of the mentions across all tourist attractions in Paris.

AttractionShare of mentions on Twitter and Instagram
1. Tour Eiffel24.80%
2. Musée du Louvre11.00%
3. Disneyland Paris9.40%
4. Montmartre6.00%
5. La Seine5.30%
6. Cathédrale Notre-Dame de Paris4.00%
7. Arc de Triomphe3.60%
8. Paris Fashion Week3.50%
9. Basilique du Sacré-Cœur3.00%
10. Champs-Élysées2.70%
11. Château de Versailles2.60%
12. Moulin Rouge1.50%















By Giacomo Piva

Giacomo Piva, CMO and Co-founder at Radical Storage
Giacomo Piva has worked in the travel industry since 2008 across multiple niches including tourist transportation, luxury travel, and ecotourism. He now focuses on growing the global luggage network, Radical Storage, which is currently available in over 500 cities, in the likes of London, Paris, New York, and Rio de Janeiro.
Giacomo has a bachelor's degree in Communication Science and an in-depth experience across travel marketing, especially in improving a brand’s digital presence within the industry.